New customers offers summary

Commercial content | 18+

Betting New Customer Offers | The best welcome promotions December 2019

Betfair logo
Betfair new customer offer

Up to £100 in free bets

New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply

Ladbrokes logo
Ladbrokes new customer offer

Bet £5 Get £20

18+, New UK+IRE customers.Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply

William Hill logo

William hill new customer offer 
Bet £10 Get £30 free bets

New online customers only, min £10 / €10 stake, win only, min odds 1/2, free bets paid as 3 x £10 / €10, 30 day expiry, free bet / payment method / player / country restrictions apply. See full T&Cs

The attraction of good value odds and markets is important, but one of the first things we notice about a bookie is a betting welcome offer. The betting new customer offers can come in a variety of guises, but they are all good for us. Whether it is free bets or a deposit match, just by signing up with a bookie you can activate impressive online betting offers.

Read on to find out about some of the best betting new customer offers, and how they can work for you.

Latest New Customer Offers of Main Bookmakers

Nearly every bookmaker has some kind of betting new customer offer to entice you to register with them. It is not necessarily the biggest amounts that will be the best, but they will definitely stand out!

Here are some of the latest betting welcome offers on the market.

Betting New Customer Offers

Best betting new customer offers
UK betting sitesOffer descriptionNew customer offer

William Hill


Bet £10 Get £30 free betsGet the offer



Up to £100 in free betsGet the offer


Bet £5 Get £20Get the offer
Genting Bet


£10 first bet insuranceGet the offer


Bet £10, Get £30 in free bets and 30 free spinsGet the offer
Paddy Power


£20 risk-free bet & £5 same game multiGet the offer


Bet £5, Get £20 in free betsGet the offer


Sports offer. T&Cs apply.Get the offer
Sky Bet


Bet £5 Get £30 free betsGet the offer

These bookmakers new customer offers are available for anyone who has not held an account before. As long as the standard terms and conditions are met you will receive the free bets of matches.

Online bookmakers like to keep the promotions coming but these betting joining offers are always ones to look out for.

Where to Find a New Customer Bonus

If you are at all familiar with the marketing operations of betting companies you will know that you don’t need to do much searching! Log on to any betting site and you will soon see what is on offer.

Or you can check out sites like this one that can keep you up to date with all the latest betting new customer offers news.

These betting sign up offers do change over time so it is a good idea to stay in the know. The individual sites are, of course, a great place to go. But for a more comparative look at the bookmakers new customer offers we can let you know where to look.

Once you have decided on which betting new customer offer you are going to go for you just need to activate it. This will sometimes be with a bonus code – but we can also let you know all about that too!

Top 5 Sign Up Offers

We briefly mentioned some of the best betting sign up offers earlier. But here is a more detailed look at some of the best currently on offer.


Ladbrokes new customer offer

Ladbrokes is one of the most well known bookmakers in the world – having been around for a very long time. But it is definitely a site that has changed with the times – and the betting new account offer is typical of what customers want. Just sign up and make your first bet and you will get more free bets credited to your account.


Betfair new customer offer

Betfair is probably the most well known betting exchange. This means it offers something different to most of its competitors. But it still has some enticing betting new customer offers. Betfair are offering a number of free bets promotions that don’t stop with just your initial wager. This is what we like to see with bookmakers new customer offers – something a little bit different.


Another one of the more established bookmakers in the industry, Coral promotes its betting sign up offers well. They also offer free bets – but split them between online and their land-based operation so you can enjoy the full Coral experience. These betting new customer offers are a great way to discover a bookie.

Paddy Power

Paddy Power is one of the biggest names in online sports betting – and has been heavily promoting its bonuses for a while now. The bookmaker’s new customer offers are always something to check out – and the latest keeps up that trend. The Paddy Power betting new customer offers are currently giving you a risk free bet. You will get your stake back if your first bet loses. Now that doesn’t sound bad!

William Hill

Free bet new customer offers

William Hill also has an attractive looking bookmakers new customer offer. Sign up in the usual way and make your first bet – and that activates the promotion. You will get more free bets credited to your account. With such experience in the industry there are loads of great markets to explore at William Hill. So, sign up and discover the betting new customers offers for yourself.

Why Sign Up and Create a New Account?

If you have read this far then it would seem a better question to ask why wouldn’t you want to sign up! When you can receive any of these betting new customer offers just for registering it seems like a no brainer.

But, in very basic terms, if you don’t register then you won’t be able to bet. Unlike high street bookmakers, you need a customer account to bet online. This gives you – and the betting site – security. The bonus is that you can usually activate one of these betting sign up offers.

Most bookmakers will have some kind of betting new customer offer so you can pick and choose which one you think looks the best.

Free Bets for New Customers

As you will have noticed by now, online bookmakers like offering free bets as a welcome promotion. You usually need to make an activating bet – but you then get more free bets credited to your account.

You can then regard the initial bet as somewhat of a risk free wager – as you will get more bets back. If your initial bet didn’t win it is not the end of the world – you’ve got a few more new bets to play with!

Take special note of when the free bets expire with these betting new customer offers however. You may find that they need to be used within a week or two – and will also need to be placed with minimum odds limits.

All the requirements will be clearly available on the site though – you just need to ne aware.

Betting Sign Up Offers for Upcoming Events

Although bookies offer welcome promotions at all times of the years it can sometimes pay off to register just before a big event. You’ve already seen that free bets and deposit matches are common betting sign up offers. With a big event these are sometimes tied in to the bonus.

If there is going to be a football World Cup – or a big horse racing like the Grand National – there will usually be some kind of offer. These can be a free bet on the race, or an outright winner wager. Whatever the popular bet may be might be factored in to the new customer promotion.

Online betting sites will know that there will be a surge of interest just before a major sporting event. So, if they can time their betting new customer offers at the right time they are likely to win in gaining more account holders.

Premier League Offers

Premier League football betting

Whether you have already signed up for an account – or are still shopping around for a deal – there are always offers to be found. The English Premier League is one of the biggest and most popular in the world. More money is spent betting on football than any other sport these days – and the bookies know it.

In the same way as the betting sites will push attractive sign up offers, they will also have a selection of Premier League offers. This could be related to specific matches or just the league as a whole.

The big matches will quite often have special offers relating to specific markets – first goal scorer, game result etc. As a customer account holder you can take advantage of any of these promotions – even well after you have activated the betting new customer offer.

Champions League Offers

If the English Premier League is big – then the Champions League attracts just as much interest. With the some of the best players in the world – and some of the most iconic clubs – it is a hugely popular competition.

Knowing that it will attract more betting interest, online betting sites will always have an extensive range of markets available. But there is always the chance to pick up a good looking Champions League offer as well.

Much like the Premier League offers, you could find odds boosted or multiple bet options relating to the big games in Europe’s premier club competition.

With so much interest across the world, the offers can start early in the campaign – so make sure you don’t miss out.

Which Betting Sign Up Offers are Available in England?

As long as you live in the United Kingdom then you should qualify for any of the betting new customer offers we have had a look at here. You will also need to be at least 18 years old to open a new account – but that should be all that is required.

With any sign up promotion there will be some terms and conditions that need to be met – but you should not have any problem achieving that.

All of the bookmakers we have profiled in this review are well established in England so as long as you have access to the sites you should be able to claim the offers.

Which Betting New Account Offer is Available in Ireland?

Although the UK and Ireland are two distinct countries you will find that when it comes to betting there is a lot of crossover. With so much movement between the two nations – and the close proximity – the rules are usually the same.

Bookmakers like Paddy Power will present their offer details covering £s and €s – showing that they are available for both UK and Ireland residents.

There are not many bookmakers who operate in England and do not welcome customers from Ireland as well. It also means that you should be able to find Ireland-specific promotions to make the big sporting events even more special.

Make time to read the terms and conditions of any promotional offer – but there should be no problem whether you are in the UK or Ireland.

Bookmakers New Customer Offers

As you can see there is always a good looking sign up offer to discover somewhere online. There is nothing to say that you have to stay with one bookie – or even sign up with just one site. By shopping around for the best deal you can get a great start to your betting experience.

Sports betting sites will sometimes offer amazing looking promotions to gain more customer account holders. That can only be good news for us punters – so enjoy all the freebies and giveaways you can!

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