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Betting New Customer Offers | The Best Welcome Promotions April 2021

Betfair logo
Betfair new customer offer

Up to £100 in free bets

New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply

Ladbrokes logo
Ladbrokes new customer offer

Bet £5 Get £20

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply

William Hill logo

William Hill new customer offer 
Bet £10 Get £30 in free bets

18+. Play safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions applySee full T&Cs

The attraction of good value odds and markets is important, but one of the first things we notice about a bookie is a betting welcome offer. The betting new customer offers can come in a variety of guises, but they are all good for us. Whether it is free bets or a deposit match, just by signing up with a bookie you can activate impressive online betting offers.

Read on to find out about some of the best betting new customer offers, and how they can work for you.

Latest New Customer Offers of Main Bookmakers

Nearly every bookmaker has some kind of betting new customer offer to entice you to register with them. It is not necessarily the biggest amounts that will be the best, but they will definitely stand out!

Best betting new customer offers
UK betting sitesOffer descriptionNew customer offer

William Hill

Bet £10 Get £30 in free bets


Up to £100 in free bets

Bet £5 Get £20
Genting Bet

Genting Bet sign up offer

Up to £25 Free Bet If Your First Settled Bet Doesn’t Win

Betfred Grand National

Get Up To £40 In Free Bets When You Stake £10
Paddy Power

£20 Risk-Free Bet & Get £5 on Same Game Multi Bet

Bet £5, Get £20 in Free Bets

bet365 logo

Sports offer. T&Cs apply.
Sky Bet


£20 in Free Bets When You Place a £5 BetComing Soon!

These bookmakers new customer offers are available for anyone who has not held an account before. As long as the standard terms and conditions are met you will receive the free bets of matches.

Online bookmakers like to keep the promotions coming but these betting joining offers are always ones to look out for.

Where to Find a New Customer Bonus

If you are at all familiar with the marketing operations of betting companies you will know that you don’t need to do much searching! Log on to any betting site and you will soon see what is on offer.

Or you can check out sites like this one that can keep you up to date with all the latest betting new customer offers news.

These betting sign up offers do change over time so it is a good idea to stay in the know. The individual sites are, of course, a great place to go. But for a more comparative look at the bookmakers new customer offers we can let you know where to look.

Once you have decided on which betting new customer offer you are going to go for you just need to activate it. This will sometimes be with a bonus code – but we can also let you know all about that too!

List of New Customer Offers Available

Top 5 Sign Up Offers

We have briefly mentioned some of the best betting sign up offers earlier. But here is a more detailed look at some of the best sign up bonuses currently on offer, according to our editors’ opinion. We have based our selection on the bonus amounts, and the qualifying criteria and conditions.

The Operators With the Top* Sign Up Offers are:

*(editors choice)


How to claim the Ladbrokes New Customer Offer

Ladbrokes is one of the most well known bookmakers in the world – having been around for a very long time. But it is definitely a site that has changed with the times – and the betting new account offer is typical of what customers want. Just sign up and make your first bet and you will get more free bets credited to your account.

Bettors have long grown accustomed to Ladbrokes having some of the best betting new customer offers on the market. It’s no wonder, then, that Ladbrokes new customer offers are a big draw to any potential users. So, let’s take a look at the current offer in more detail.

New users can expect to get £20 in free bets when they place their first bet with at least £5. It should be noted that the bonus amount of £20 is actually credited in four increments of £5. As is always the case with Ladbrokes new customer offers, users have to be of legal age (i.e. 18 or over) and residing in the UK or Republic of Ireland.

As far as the sign up offers go, this one stands out as it requires a relatively low investment compared to the awarded bonus amount. You should, however, have in mind that the free bets need to be used within 7 days. For more information about the offer and we would advise you to take a look at the offer’s T&Cs. Furthermore, if apart from the current betting new customer offers you are interested in the operator’s other offers, head on over to the operator’s website to find the latest ones.

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply


Betfair new customer offer

Betfair is probably the most well known betting exchange. This means it offers something different to most of its competitors. But it still has some enticing betting new customer offers. Betfair are offering a number of free bets promotions that don’t stop with just your initial wager. This is what we like to see with bookmakers new customer offers – something a little bit different.

Namely, unlike with other betting new customer offers, Betfair new customer offers require a bit more commitment. The operator gives new users the chance to get up to £100 in free bets. But the amount won’t be awarded outright. Instead, the offer is broken down into 5 bonuses of £20.

As is the usual practice with betting new customer offers, users will have to register for an account for the first time and be 18 or over. They might also need to apply a bonus code during the registration procedure.

So, how do you claim your £20 bonus? After you register, you will need to place 5 bets, and wager at least £10 each. The bets should be placed at minimum odds of 1/2 (1.5). Once you claim it, you can reactivate the bonus up to 5 times for a total of £100. However, all the bets need to be placed and settled within 30 days of registration.

You can see what we meant when we called Betfair new customer offers different. The operator actually gives users an incentive to stick around by essentially offering 5 bonuses in one.

New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.


Another one of the more established bookmakers in the industry, Coral promotes its betting sign up offers well. They also offer free bets – but split them between online and their land-based operation so you can enjoy the full Coral experience. These betting new customer offers are a great way to discover a bookie.

It’s not uncommon to see two operators have similar betting new customer offers. This is exactly what happened, as we have both Ladbrokes and Coral new customer offers giving users £20 in free bets. However, this is no coincidence, as the two operators are sister companies, sharing the same owner. Lucky for users, though, both of the sign up offers are good enough to be worth claiming twice.

Namely, when you sign up for Coral and place a £5 bet on any sport, you will instantly get £20 in free bets. Again, the £20 will be divided into 4 free bets, £5 each. Unsurprisingly, Coral new customer offers, like any other, come with a set of conditions.

First off, in order to qualify for the bonus, you need to place your £5 at least 14 days after registration. Any bets placed after this two-week timeframe will not be considered towards the bonus. Secondly, you can use the free bets to bet on sports markets at odds of 1/2 or bigger. Finally, you must use the 4 free bets within the 7 days from the day you get them. Otherwise, the bets will expire.

New customers only. 18+ eligible UK + IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds of 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not refunded. Restrictions + T&Cs apply.

Paddy Power

Paddy Power is one of the biggest names in online sports betting – and has been heavily promoting its bonuses for a while now. The bookmaker’s new customer offers are always something to check out – and the latest keeps up that trend. The Paddy Power betting new customer offers are currently giving you a risk free bet. You will get your stake back if your first bet loses. Now that doesn’t sound bad!

But let’s see what you need to do in order to qualify for Paddy Power new customer offers. Naturally, you will first have to register for a new account. If available, make sure to enter the promo code when prompted. Miss this step and you will automatically be out of the race for any Paddy Power new customer offers. Usually, when betting new customer offers ask for a bonus code, it will be available in the offer’s description or its T&Cs.

Once you’ve successfully registered, you will need to make a deposit of at least £10. Note that only deposits placed with debit/credit cards or PayPal qualify for the bonus. You can then place a bet on any sports market. If your bet loses, the sportsbook will give you a refund of up to £10.

Unlike the other betting new customer offers we’ve seen so far, this is an excellent offer for less experienced bettors. It offers a sense of security as the users can venture into online betting knowing that they will have a safety net. Beyond the sign up offers, Paddy Power also sports an impressive selection of betting markets. This is another reason why the operator is easy to recommend.

New customers only. 18+. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £10. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs Apply.

William Hill

Free bet new customer offers

William Hill also has an attractive looking bookmakers new customer offer. Sign up in the usual way and make your first bet – and that activates the promotion. You will get more free bets credited to your account. With such experience in the industry there are loads of great markets to explore at William Hill. So, sign up and discover the betting new customers offers for yourself.

Although William Hill new customer offers are comparatively quite generous, the operator tends not to veer off much from the standard betting new customer offers. Currently, the operator gives you the chance to earn a bonus of £30 when you bet £10.

The operator requires you to sign up for a new account using the appropriate bonus code. In order to sign up, you will have to be a resident of the UK or the Republic of Ireland. Once you have successfully signed up, you will need to make a deposit of at least £10.

Note that there are restrictions on the payment methods which qualify for the offer. You can find the list of all the payment methods excluded from the offer in the terms and conditions tied to William Hill new customer offers.

Once you place a bet of at least £10 at min odds of 1/2 (1.5) on a win or each way, you will earn two £15 free bets. Similar to what we can see in most betting new customer offers, the free bets come with a 30 day expiry period. This still gives you plenty of time to make the best use out of bonuses you earn through betting new customer offers.

New customers only. 18+. Min £10 stake, win only, min odds 1/2, free bets paid as 2 x £15. 39 day expiry. Free bet/ payment method/ player/ country restrictions and terms apply.

Why Sign Up and Create a New Account?

If you have read this far then it would seem a better question to ask why wouldn’t you want to sign up! When you can receive any of these betting new customer offers just for registering it seems like a no brainer.

But, in very basic terms, if you don’t register then you won’t be able to bet. Unlike high street bookmakers, you need a customer account to bet online. This gives you – and the betting site – security. The bonus is that you can usually activate one of these betting sign up offers.

Most bookmakers will have some kind of betting new customer offer so you can pick and choose which one you think looks the best.

Free Bets for New Customers

As you will have noticed by now, online bookmakers like offering free bets as a welcome promotion. You usually need to make an activating bet – but you then get more free bets credited to your account.

You can then regard the initial bet as somewhat of a risk free wager – as you will get more bets back. If your initial bet didn’t win it is not the end of the world – you’ve got a few more new bets to play with!

Take special note of when the free bets expire with these betting new customer offers however. You may find that they need to be used within a week or two – and will also need to be placed with minimum odds limits.

All the requirements will be clearly available on the site though – you just need to ne aware.

Betting Sign Up Offers for Upcoming Events

Although bookies offer welcome promotions at all times of the years it can sometimes pay off to register just before a big event. You’ve already seen that free bets and deposit matches are common betting sign up offers. With a big event these are sometimes tied in to the bonus.

If there is going to be a football World Cup, Euro 2020 – or a big horse racing like the Grand National – there will usually be some kind of offer. These can be a free bet on the race, or an outright winner wager. Whatever the popular bet may be might be factored in to the new customer promotion.

Online betting sites will know that there will be a surge of interest just before a major sporting event. So, if they can time their betting new customer offers at the right time they are likely to win in gaining more account holders.

Premier League Offers

Premier League football betting

Whether you have already signed up for an account – or are still shopping around for a deal – there are always offers to be found. The English Premier League is one of the biggest and most popular in the world. More money is spent betting on football than any other sport these days – and the bookies know it.

In the same way as the betting sites will push attractive sign up offers, they will also have a selection of Premier League offers. This could be related to specific matches or just the league as a whole.

The big matches will quite often have special offers relating to specific markets – first goal scorer, game result etc. As a customer account holder you can take advantage of any of these promotions – even well after you have activated the betting new customer offer.

Champions League Offers

If the English Premier League is big – then the Champions League attracts just as much interest. With the some of the best players in the world – and some of the most iconic clubs – it is a hugely popular competition.

Knowing that it will attract more betting interest, online betting sites will always have an extensive range of markets available. But there is always the chance to pick up a good looking Champions League offer as well.

Much like the Premier League offers, you could find odds boosted or multiple bet options relating to the big games in Europe’s premier club competition.

With so much interest across the world, the offers can start early in the campaign – so make sure you don’t miss out.

Which Betting Sign Up Offers are Available in England?

As long as you live in the United Kingdom then you should qualify for any of the betting new customer offers we have had a look at here. You will also need to be at least 18 years old to open a new account – but that should be all that is required.

With any sign up promotion there will be some terms and conditions that need to be met – but you should not have any problem achieving that.

All of the bookmakers we have profiled in this review are well established in England so as long as you have access to the sites you should be able to claim the offers.

Which Betting New Account Offer is Available in Ireland?

Although the UK and Ireland are two distinct countries you will find that when it comes to betting there is a lot of crossover. With so much movement between the two nations – and the close proximity – the rules are usually the same.

Bookmakers like Paddy Power will present their offer details covering £s and €s – showing that they are available for both UK and Ireland residents.

There are not many bookmakers who operate in England and do not welcome customers from Ireland as well. It also means that you should be able to find Ireland-specific promotions to make the big sporting events even more special.

Make time to read the terms and conditions of any promotional offer – but there should be no problem whether you are in the UK or Ireland.

Bookmakers New Customer Offers

As you can see there is always a good looking sign up offer to discover somewhere online. There is nothing to say that you have to stay with one bookie – or even sign up with just one site. By shopping around for the best deal you can get a great start to your betting experience.

Sports betting sites will sometimes offer amazing looking promotions to gain more customer account holders. That can only be good news for us punters – so enjoy all the freebies and giveaways you can!

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