Best Betting New Customer Offers April 2021

T&Cs apply | Wagering and T&Cs apply | Commercial content | New Customers Only | 18+

Sifting through the best betting new customer offers is never an easy job. And as more and more betting operators open with each passing week, it won’t get any easier. That is why we have taken it upon ourselves to give you an overview of the best new customer offers in 2021.

Discover the Best New Customer Offers in April 2021

Let’s get right to the point. We have taken a good look at the market and selected the top UK operators: Coral, Paddy Power, William Hill and Genting Bet. More on which criteria we used while making the selection later. In the table, you can find the betting new customer offers for April 2021 for each of them.

Best betting new customer offers
UK’s betting sitesOffer descriptionSign up offer

William Hill

william hill new customer offer

Bet £10 Get £30 in free bets


betfair new customer offer

Up to £100 in free bets

ladbrokes new customer offer


Bet £5 Get £20
Genting Bet

genting bet new customer offer

Up to £25 Free Bet If Your First Settled Bet Doesn't Win

Betfred new customer offer

Bet £10 Get £30 in Free Bets + 60 Free Spins
Paddy Power

paddy power new customer offer

£20 Risk-Free Bet & Get £5 on Same Game Multi Bet

Bet £5, Get £20 in Free Bets

Sports offer. T&Cs apply.
Sky Bet

£20 in Free Bets When You Place a £5 BetComing Soon

How We Select Our Best New Customer Offers

There are several factors we paid attention to when selecting the best betting new customer offers.

First off, it’s the actual bonus amount. We compared the amount of money or betting credits new users can receive, as opposed to the invested amount. Naturally, we look for the operators who offer the biggest bonus while requiring the least investment.

We also looked at the potential wagering and rollover requirements. Being promised a large bonus means nothing if you have to spend a lot more to actually claim it. It’s understandable that bookmakers need to make a profit, even when giving out bonuses. However, setting up too many hoops users needs to jump through can often prove counter-productive and cause them to lose interest. So, generally speaking, the less demanding the wagering requirements, the better.

Another important point is the bonus expiry date. Bookmakers will often impose an expiry date either on when the free bets can be used, or by which the wagering requirements need to be completed. The expiry dates range from a single week to 30 days. The best new customer offers have longer expiry periods. This gives the users more time to actually use the bonus, or complete the wagering requirements.

Finally, we took a look at the operator’s customer support. The best betting new customer offers should be easily accessible to all users, beginners and experienced ones alike. Customer support plays a big role in enabling that each user understands the website well and makes use of the operator’s offers in an easy way.

What is more, you can find more information about the latest new customers offers while clicking here!

Reasons for our selection of the Best new customer offers

If you take a look at our selection of best betting new customer offers, you will see that we have strived to apply the principles listed above. The bonus offers, although not the highest, are straightforward and not difficult to claim. The websites are also very user-friendly and make sure to point you towards the terms and conditions immediately.

We wanted to make a short list of the bonuses that you can easily claim and start having fun.

How Can I Find the Best Betting New Account Offers?

As we have said, finding the best betting new customer offers can be challenging to an average user. The sheer amount of betting operators means that you can easily miss the ones with the best new customer offers. But there is a way around this.

Namely, you should look for the websites, like this one, which offer overviews of the best betting new customer offers. Look for more than one source and choose the operator whose offers are consistently well rated.

It is important to visit the bookmakers’ websites and see if their welcome offers are the ones listed in reviews. Although welcome offers don’t change very often, they are not permanent. So, check if the offers are up to date.

When you check websites for offers on your own, it is absolutely essential you read the attached terms and conditions. There is where you will find the most important details, and see beyond the buzzwords listed in the promotions.

Finally, you can also take a look at the other promotions the operator has on their website. You will likely be using the bookmaker services beyond the initial welcome offer. That is why you should know if the operator will have attractive offers for existing users.

Sometimes, operators will put more emphasis on certain markets and provide existing users primarily with offers related to it. So, if you don’t see yourself using the website for a longer time you should reconsider whether the operator is worth registering with.

For more information regarding current new customer offers, we recommend clicking here!

How to Evaluate a Good New Customer Offer in 2021?

When trying to find the best betting new customer offers, there are a few things you should pay attention to. Note that evaluating if an offer is good sometimes comes down to your personal preference and betting style.

As we have said, your first course of action should be finding the offer’s details in its Terms and Conditions. The operators will usually put the most important details immediately below the offer. You should, however, look for the full list of terms and conditions. It can usually be accessed by clicking on the link near the offer.

Once you access them, if applicable, look for the minimum deposit requirement. Sometimes, operators will exclude certain paying methods from counting towards the promotion, so make sure your payment method qualifies.

Look for any type of limitation that might have an influence on how you qualify for the offer. For example, you should check if the offer applies to all betting markets. Also, if you will need to place bets at certain predetermined odds. When the bonus is a match on your first deposit, look for the operators which offer a higher percentage match.

Another important point in evaluating the best new customer offers is to see what the wagering requirements are. That is, how much additional money you will need to spend before you can claim the bonus.

You should also find out if there is a time limit by which you need to fulfil the qualification requirements, or by which the bonus amount will expire. Longer expiry periods are, of course, better as they give users time to use the bonus and complete the requirements.


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For any additional questions you might have about the best new customer offers, you can take a look at our FAQ section below.

Can I use a mobile device to sign up and get a new customer deal?

Yes, you can. Operators who offer mobile apps try to make the user experience uniform across different platforms. That means that you will be able to open a new account and have access to betting new customer offers.

How can I get existing customer offers?

Existing customer offers are the ones meant for the users who have already used the new customer offer. The offers are usually listed in the “Promotions” section of bookmakers’ websites. Existing customer offers are often very different from one to the other. That is why you should read the details of each offer to find out how to qualify.

Since existing customer offers change more frequently than the new customers’ ones and are also often tied to sporting events. They should be checked more frequently, in order to keep up with the latest ones. Finally, you should pay attention to the Terms and Conditions of each offer to see whether you qualify.

What are the different types of betting deal available?

Betting deals come in a myriad of varieties. The most common deals you can come across are welcome offers. As their name suggests, you get them for registering with an operator.

The most common types of welcome offers are the first deposit matches. In them, the bookmaker will match your first deposit up to a certain percentage. Usually, it is a 100% match, essentially doubling your initial stake. The additional funds are usually non-withdrawable and can be used only on betting.

Another common type of welcome offer is a no-deposit bonus. Since they don’t require an initial investment, these types of bonuses are much smaller and have more demanding rollover requirements.

Risk-free bets allow users to place a bet and get a refund if their bet loses. There are usually limitations the odds you can bet at and the minimum stake you can bet with.

Finally, there are bonuses which activate after the user has placed their first bet (one or more). The bonus comes in the form of free bets and is usually applied after the bets have been settled.

Apart from welcome offers, there are also offers meant for existing customers. They are usually less generous and change more frequently. Many of the offers are event-specific, tied to major tournaments and matches. The operators usually offer free bets, boosted odds, loss refunds, the conditions for which depend on the sport in question.

Many operators will have a loyalty program where users accumulate points with each deposit and bet. Eventually, the users can exchange their points for different perks, bonuses, or betting credits.

Do all betting sites have a new customer offer?

While we wouldn’t necessarily call it a rule, a vast majority of websites do offer new customer offers. They are a great way to attract new customers and get them to use the site’s services. That’s what makes them particularly popular.

I opened a new account, but I haven’t received a bonus- what should I do?

First, check if you have completed all the requirements stated in the offer. Only no-deposit bonuses activate simply by only with registration. Most other bonuses require you to deposit funds, place a bet or fulfil some other condition.

If you believe you have done everything you were supposed to, but you still cannot access the bonus, you can look through the website’s help section. There is a possibility this is a known issue and you are able to find the solution easily.

Finally, you can contact the website’s customer support. Websites offering the best betting new customer offers should have good customer support you can contact whenever you encounter issues.

Do the most popular betting websites have the best new customer offers?

No. There are many factors that make an online betting website popular. Its welcome offer is only a small part of it. Customers are drawn in by the bookmakers’ offer of betting markets, additional services like live streaming, or simply the community of users. Often, popularity has a snowball effect. Since, the more popular a bookmaker becomes, the more new users it attracts.

In fact, new operators who are just breaking into the market often go out of their way to offer higher bonuses as a way to stand out. High welcome bonuses are often a sure way to attract new customers, however, making them stay is a different story. Is claiming the best new customer offers is reason enough to make a person register for a website? That is something that is left to the decision of each individual user.