William Hill New Customer Offer 2021: Bet £10 Get £30 in Free Bets

T&Cs apply | Wagering and T&Cs apply | Commercial content | New Customers Only | 18+

This article examines the William Hill new customer offer and dynamic sports and event specific for existing customers. The package of concessions creates a good incentive to open an account, make an initial deposit and place bets.

All William Hill New Customer Offers:

Below is a list of all the available William Hill offers for new customers who sign up:


William HillNew Customer OfferBonus
SportsBet £10 Get £30 in free bets
MobileBet £10 Get £40 in free bets
Casino100% Buy in Bonus + 50 Free Spins
PokerDeposit & Get £100 Bonus + Twister Discovery Pack
VegasDeposit £10 Get £50 Games Welcome Bonus
Live Casino100% Live Casino Bonus Up to £100 on Quantum Roulette Live & Quantum Blackjack Live


What Is the William Hill New Customer Offer for April 2021?

William Hill Welcome Offer

New customers can claim a welcome offer of Bet £10 Get £30 in free bets after placing their first bet. This William Hill new account offer is subject to the following Terms & Conditions:

18+. Play safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions applySee full T&Cs

The William Hill joining offer complies with the guidelines and regulations established and monitored by the UK Gambling Commission. The offer is transparent and achievable and the timeframes are fair and realistic. The free bets amount is relatively modest but there are no hidden rules and the William Hill new customer offer is easy to activate and claim. A William Hill sign up bonus code may be required.

How Can I Create a New Account at William Hill?

In order to claim the William Hill new customer offer potential bettors must create a new account which can be achieved by following these simple steps to register:

  1. Visit the brand’s homepage.
  2. Click the ‘Join’ button.
  3. Enter personal and account details including a unique combination of a username and password.
  4. William Hill sign up promo code required.
  5. Confirm Terms & Conditions and create an account.

The registration process with this operator is quick and easy and enables you to claim the William Hill new account offer. All the major online bookmakers provide an incentive to open an account.

However, the William Hill sign up bonus is easy to activate and the Terms & Conditions do not have any hidden elements which negate the benefits of the William Hill new customer offer. The bonus provides a good incentive to open an account, deposit funds and begin to place bets. Once the William Hill sign up promo code has been entered the process is easy to follow and understand.

Why Should I Open a New Account With William Hill?

This operator is one of the most trusted betting brands in the industry. The brand provides an excellent betting service which gives customers the following features:

Sports And Markets

The William Hill new customer offer is complemented by betting on 33 sports. The A-Z list of sports includes the most popular betting sports and some of the more obscure. In addition to the regular sports, customers can place bets on Esports, Lotteries, Politics and TV Specials.

The major upcoming betting events appear in a Popular list. The sportsbook odds attract new customers who can benefit from the William Hill new customer offer.

The most popular betting sport is football and the biggest leagues for betting are the Premier League in England and the Champions League. The operator displays the three-way match result odds with a link to the related markets of which there are over 300 in total. The betting options for a typical football fixture appear under the following headings:

  • Popular
  • Stats
  • Match Specials
  • Scorers
  • Goals
  • Team Goals
  • Handicaps/Total Goals
  • Half and Period
  • Corners
  • Goal time
  • Penalties/Cards

The range of football markets attracts new customers who benefit from the William Hill new customer offer for BONUS William Hill April 2021.

Customers who activate the William Hill new account offer can also place bets on the outright winner of major football tournaments such as the World Cup and finals of the European Championships. The football product is one of the best in the industry. The next most popular sports for pre-match and in-play betting are tennis and horse racing.

William Hill Sports Betting

Cash Out

Customers can use the Cash Out facility to close bets before expiry. The objective is to ensure a profit or limit the loss from previous bets during an in-play event. Bettors take control of their bets and can profit before the final outcome is known. Customers are offered an amount which can be rejected, fully cashed out or partially cashed out.

Bets placed before a match begins and during the event can be cashed out. This service provides a good reason to activate the William Hill sign up offer. Other bookmakers offer something similar and Cash out is now popular with existing customers and others who have claimed the William Hill new customer offer.


The brand’s @YourOdds service is this operator’s customised betting option for new and existing customers. Once a new player has activated the William Hill new account offer and made a deposit the @YourOdds option is available on football matches.

Customers can create a personalised multiple bet and ask for the odds. Brand’s traders reply immediately and the customer can choose to place the bet or reject the odds. Some of the match events could be related so the odds are adjusted accordingly.

The facility complements the April 2021 William Hill new customer offer. @YourOdds enhances the sports betting experience with the brand and provides another reason to follow the simple steps to register.

What Other Offers Are Available at William Hill?

The William Hill new customer offer is part of a package of promotions and bonuses for new and existing customers. There are offers related to other products such as the casino, slots, bingo and poker. However, the following offers are specific to the sportsbook which is available after the William Hill sign up offer has been claimed.

Best Odds Guaranteed

Customers can take advantage of Best Odds Guaranteed on horse racing and greyhounds in the UK and Ireland. Explore the bookmakers website to learn the deatails of this offer.

The concession applies from when the odds are first published which might be the night before the race or on the day of the race. If there are significant non-runners, the brand may remove the offer but it applies to most horse races and greyhound races at meetings in the UK and Ireland. BOG is a good reason to activate the William Hill welcome offer.

Enhanced Odds

Another incentive to activate the William Hill sign up offer is the enhanced odds on specific sports and events. The regular odds are boosted to attract business and the events are often high profile and shown live on television. The enhancement may be as little as 10% but that is enough to attract customers who monitor the odds.

There are usually staking limits and the extra returns are sometimes credited in the form of free bets. Some winning bets at enhanced odds are paid out as betting funds. These concessions are another factor when customers are considering the William Hill joining offer and incentives for current players.

Extra Places

Horse racing is a popular sport with customers. Each way bets are settled in line with industry standards. The place terms depend on the type of bet and number of runners. For example, the place terms for a handicap with 16 runners or more is one quarter the win odds for the first four places.

Customers who have enjoyed the William Hill welcome offer can have bets settled for five players in selected races. These races are often high profile handicaps with plenty of runners which are covered live on television. There are maximum returns from the extra places bets but the concession attracts customers to this brand.

William Hill Free Bets

New customers with this brand receive bonus in the form of free bets when opening an account. Existing customers are also entitled to free bets on a selection of events. All customers must follow the qualifying procedure to claim free bets. There are often staking and odds restrictions. Any winnings from free bets do not include the stake. Free bets cannot be cashed out and certain deposit methods do not count. Overall, the brand offers a good range of free bets including those that are credited as part of the William Hill new customer process.

Event-Specific New Customer Offers

In addition to the welcome offer and generic sportsbook offers for existing customers, the brand also provides concessions related to a specific event. The most common offers of this nature are related to football, cricket and horse racing. The offers have a time limit and will only be available a few days before the event.

The selected events are popular for betting and the offers are designed to attract new customers and reward the loyalty of existing customers. Despite staking limits the package of event-specific offers compliments the William Hill new customer offer. Here are two offers related to huge horse racing events in the UK.

William Hill Grand National New Customer Offer

The Grand National is the biggest betting race of the season for the operator’s customers. The race attracts many bets from people who do not bet on any other race. The Grand National receives a huge amount of media coverage and the race is shown live on free-to-view television.

Bookmakers compete to attract new customers and encourage existing customers to place bets. The Grand National is run at Aintree in April and the page will be updated with the William Hill new customer offer related to the race.

William Hill Cheltenham New Customer Offer

The Cheltenham Festival in March is the biggest betting meeting of the year. The meeting takes place over four days and there are 28 races in total. Many of these races appear in lists of top turnover races in the UK. There is a huge amount of betting activity during the week and bookmakers invest in enhanced odds and extra places.

The Cheltenham page will be updated with any related William Hill sign up offer. Bettors will be offered Best Odds Guaranteed and non-runner/no bet for Cheltenham. Ante-post betting is popular on many of the championship races for several months before the meeting takes place.

William Hill New Customer Offer FAQ

Here are the answers to some of the Frequently Asked Questions about the William Hill new customer offer:

Who is eligible for the William Hill new customer offer?

Customers located in the UK and Ireland who create a new account. Existing customers cannot claim free bets.

How does the new account offer compare to the other bookmakers?

The value of the free bets is lower than average but the staking and odds requirements are easier to meet than with other offers.

Does the new customer offer ever change?

Sign up offers generally expire after a specified period of time but they are generally replaced by something similar.

Do I need a new customer promo code in order to join William Hill?

The William Hill promo code is optional but it does activate the welcome offer.

Can I sign up to William Hill on mobile?

The brand has a fully functional mobile version on which new customers can open an account. The welcome offer is available for mobile players.

What other products are available at William Hill?

In addition to a sportsbook, the website also features a casino and live casino and poker, bingo and slots.

Our William Hill New Customer Offer Review

  • Mobile App

  • Wide Range of Markets

  • Customer Service

  • Bonuses


William Hill Review

William Hill is considered to be one of the best bookmakers in the UK when it comes to football. The brand offers a wide range of football markets, supported by attractive welcome bonuses and options. William Hills is also known for its excellent horse-racing betting service and first-class level of streaming.


  • Simple and quick registration process
  • Wide range of football markets
  • In-play betting
  • Cash-out
  • Mobile app
  • Customer Service


  • Complex bonus terms

  • bookmakers

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